SaaS SEO is three page types and one new channel
The three clusters that carry pipeline
- Comparisons and alternatives. "Your competitor alternative" and "X vs Y" searches are bottom-of-funnel buyers holding a shortlist. If the only comparison pages that exist are your competitors', you are being compared in absentia, on their terms.
- Integrations. Every tool in your ecosystem is a keyword: "your product + Salesforce", "your product + Shopify". Low volume each, high intent, and they compound into a moat.
- Use cases. Buyers search the job, not the category. Pages built around the job to be done outrank generic feature pages for the queries that convert.
The ChatGPT shortlist problem
Ask an AI engine for "best tools for X" in your category. If you are not on that list, that is not a branding problem, it is a revenue leak you cannot see in Google Search Console. Our AEO Visibility Audit measures exactly how you appear across ChatGPT, Perplexity, AI Overviews, Gemini and Claude, and what the engines cite when they skip you.
Technical notes for SaaS specifically
Keep the docs crawlable, they earn citations and long-tail rankings your marketing site never will. Put Product and Offer schema on the pricing page. Watch the app subdomain for accidental indexing. None of this is exotic, it is just usually nobody's job.
The stack we would buy, in order
| Step | Task | Price |
|---|---|---|
| 1 | Keyword Strategy, mapped to the three clusters | $195 |
| 2 | AEO Visibility Audit, the shortlist check | $149 |
| 3 | SEO Content, 4 pieces a month against the map | $395/mo |
Or skip the guesswork: the Growth Plan builds the full 6-month sequence for your specific market, with monthly goals you can defend to a board.
What the first 90 days look like
Month one is diagnosis: the Technical SEO Audit finds what blocks crawling and indexing, and the Keyword Strategy maps the three clusters against what you can actually win this year. Month two ships fixes and the first two comparison or alternative pages, because those convert while category pages mature. Month three adds the integration and use-case layer and takes the first AI citation snapshot, so you know whether ChatGPT puts you on the shortlist or hands your category to a competitor.
What we need from your team
Less than most agencies ask for: read access to Search Console, one product person for a 30-minute async Q&A per content piece, and someone who can merge a pull request or publish a page. Every deliverable arrives as an implementation spec your developer can execute without a call, which is the difference between advice and work.
Questions SaaS teams ask us
Does SEO make sense before product-market fit?
Mostly no. Before PMF, buy the AEO Visibility Audit and the Technical SEO Audit once, fix the foundations, and spend the rest of your energy talking to users. Compounding channels reward products that have stopped pivoting.
How do you measure pipeline instead of traffic?
Every keyword in the strategy is tagged by intent and mapped to a page and a conversion event. Reports show signups and demo requests from organic, not sessions. A comparison page with 300 visits that books 12 demos beats a blog post with 30,000 visits that books none.
Who writes the content, you or us?
We do, from your product's real capabilities, and your team fact-checks in review. The QA gate rejects anything generic before you ever see it, and you approve every piece before it publishes.
One honest caveat: the timelines above describe when movement typically starts, not a guarantee. Search engines do not sign contracts, and results land quicker or slower than any plan. What we guarantee is the deliverable itself: scoped work, QA gated, revised up to three times until it matches the brief.
Find out if ChatGPT knows you exist
The AEO Visibility Audit shows how AI engines describe you, cite you, or skip you, against your named competitors.