Content exists to win a named cluster and build the site's topical authority, not to fill a calendar. Write a blog post about X without a cluster and a data angle gets rejected back to scoping. Every piece maps to your roadmap, carries a proprietary angle, and passes one test before it ships: could a competitor publish this unchanged? If yes, it goes back.
A teardown of the top five results, an AI-answer check for what you can be the source of, and an outline with a word range set by SERP reality, internal links planned in and out, and a schema type. Briefs are approved before anyone drafts, which is the step a marketplace gig skips.
Your brand voice, claims sourced, expert experience woven in, and answer-first paragraphs for AI quotability. Anything a competitor could publish unchanged is reworked until it could not.
Title, meta, slug, image alt text and the JSON-LD each piece needs, Article plus FAQ where the results page shows appetite for it.
Product-led angles with screenshots for SaaS, geo proof points for local, buying-guide structures for ecommerce, and case data with objection handling for B2B.
A 48-hour distribution checklist per piece, and a coverage tracker that shows roadmap progress and the live positions of everything shipped so far.
It is for sites with a keyword roadmap and a topic worth owning: SaaS, services, publishers building topical authority over months. If you have a Keyword Strategy from us, this executes it. Four mapped pieces a month beats a content mill's forty, and that is not a slogan, it is what the evidence in our guide to how much content you actually need shows happens to rankings when output outruns quality.
It is not for sites with no roadmap and no target cluster; content without a map is how budgets die. Start with keyword work or the Growth Plan, then turn this on.
Four briefs built from SERP and AI-answer analysis, sent for your approval before drafting begins.
Four full drafts in your voice, each carrying its proprietary angle and passing the adversarial review.
On-page pack and a 48-hour distribution checklist attached to every piece.
Roadmap progress and the positions of earlier pieces, so the trend does the selling.
| Alternative | Typical cost | What you actually get |
|---|---|---|
| Content mill or marketplace | $50 to $150/piece | AI-generic filler with no angle and no strategy behind it |
| In-house writer | $4,000+/mo | One person's bandwidth, no SEO or AEO system around it |
| DIY with an AI tool | $20 to $200/mo | Drafts that read like every other draft, unmapped and undistributed |
Kadima senior team drafts with AI assistance and human judgment on every line, then our adversarial reviewer passes it before you see it.
We deliver ready-to-publish; posting to your CMS can be included, just ask in scoping.
Start with the Keyword Strategy task or the Growth Plan. Content without a map is how budgets die.
Four briefs and four full drafts. Need more volume, ask and we will scope it.
No. We report positions monthly and let the trend sell. Anyone promising rankings is guessing or lying.
As long as the top results demand and no longer. Word count comes from SERP reality, not a quota.