The same task menu, applied to the searches and buyers that matter in your field. Each guide names what actually moves rankings in that vertical, in order, with the public price of the task that does it.
The three keyword clusters that carry pipeline, the ChatGPT shortlist problem, and technical notes specific to software sites.
Category pages are the money pages. Crawl budget, faceted navigation, Product schema and the replatform trap.
The map pack pays for everything. Procedure pages, review velocity, and the AI answer to best dentist near me.
One page per practice area, bar-compliant trust signals, and the map pack as the front door.
Credentialed content, multi-location technical SEO, and the symptom search that moved to AI engines.
The IDX trap, neighborhood content that outlives the listing, and the agent as the entity.
The three searches that close deals, comparison pages as due diligence, and the AI shortlist as the new analyst report.