SaaS SEO is three page types and one new channel
The three clusters that carry pipeline
- Comparisons and alternatives. "Your competitor alternative" and "X vs Y" searches are bottom-of-funnel buyers holding a shortlist. If the only comparison pages that exist are your competitors', you are being compared in absentia, on their terms.
- Integrations. Every tool in your ecosystem is a keyword: "your product + Salesforce", "your product + Shopify". Low volume each, high intent, and they compound into a moat.
- Use cases. Buyers search the job, not the category. Pages built around the job to be done outrank generic feature pages for the queries that convert.
The ChatGPT shortlist problem
Ask an AI engine for "best tools for X" in your category. If you are not on that list, that is not a branding problem, it is a revenue leak you cannot see in Google Search Console. Our AEO Visibility Audit measures exactly how you appear across ChatGPT, Perplexity, AI Overviews, Gemini and Claude, and what the engines cite when they skip you.
Technical notes for SaaS specifically
Keep the docs crawlable, they earn citations and long-tail rankings your marketing site never will. Put Product and Offer schema on the pricing page. Watch the app subdomain for accidental indexing. None of this is exotic, it is just usually nobody's job.
The stack we would buy, in order
| Step | Task | Price |
|---|---|---|
| 1 | Keyword Strategy, mapped to the three clusters | $795 |
| 2 | AEO Visibility Audit, the shortlist check | $975 |
| 3 | SEO Content, 4 pieces a month against the map | $995/mo |
Or skip the guesswork: the Growth Plan builds the full 12-month sequence for your specific market, with quarterly goals you can defend to a board.
Find out if ChatGPT knows you exist
The AEO Visibility Audit shows how AI engines describe you, cite you, or skip you, against your named competitors.