The map pack is a different battlefield than organic. It rewards proximity, prominence and relevance, and most local businesses lose it to sloppy profiles and inconsistent listings rather than to better competitors. We fix what you control and document what you do not, then set a baseline so the result is not a matter of opinion. If you want the reasoning before the receipt, local SEO and AI search sets out what this work does for the map pack, and what it does not do for the AI answer.
Primary category set to your highest-volume service rather than a generic label, plus attributes, services, Q and A seeding, photo inventory and review velocity, measured against what wins locally.
NAP consistency checked across Google, Apple Maps, Bing Places, Facebook and industry directories. Every mismatch listed with its fix, and duplicates flagged for merge or removal.
LocalBusiness JSON-LD with geo, hours and sameAs to your profile, an embedded map, and specs for city or service-area pages with unique content per location.
A compliant review-request flow with email and SMS templates in your voice, plus response templates from one star to five, and an escalation path. No gating, no incentives.
Geo-modified keywords set into tracking for before and after proof, and the top three map-pack holders quantified: their categories, review counts and photo counts.
It is for businesses that win or lose on the map pack: local services, clinics, trades, professionals and single-location retail. If a nearby search sends customers to a competitor, this is where you take that ground back.
It is not for national-only or purely online businesses with no genuine service area; there is no map pack to compete in. Organic and AEO work serve you better, and the Growth Plan points you at the right start.
Your confirmed name, address and phone, a Profile manager invite or spec-only mode, and your service categories and top geo targets, all captured in the order form.
The Business Profile is assessed and every listing checked for consistency.
LocalBusiness markup, the review engine and location-page specs are built.
Geo baseline captured, verifier then human review, into your dashboard with up to three revision rounds.
| Alternative | Typical cost | What you actually get |
|---|---|---|
| DIY Business Profile tinkering | Free | Guesswork on categories, no citation sweep, no baseline to prove movement |
| Local SEO agency | $500 to $1,500/mo | This setup, then a monthly retainer to maintain it |
| Citation-builder tools | $50 to $300/mo | Bulk submissions to low-quality directories, no strategy or map-pack read |
A manager invite gets the fastest result. Without it, everything ships as exact do-this specs with screenshots.
Profile and citation fixes typically show within 4 to 8 weeks. We include the baseline so movement is visible.
One location per task. Multi-location gets a custom quote, ask us.
Never. Our review engine sends only compliant requests and response templates; gating or paying for reviews gets profiles suspended.
Service-area businesses are fine, as long as you genuinely serve the area. We never build pages for places you do not.
Yes. Add geo Rank Tracking to watch the map pack, and SEO Content for location pages over time.